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Color TV high-level internal sales caused a sharp drop in sales

2019-09-30

Color TV high-level internal sales caused a sharp drop in sales

The deep loss of Konka A announced the 2015 annual report! The company recorded a net profit loss of RMB 1,256,819,314.51 (approximately 1.257 billion yuan) attributable to shareholders of the listed company, a sharp drop of 2,488.32% year-on-year; last year, Konka recorded an operating income of approximately 18.395 billion yuan, down 5.29% year-on-year.


In terms of color TV business, Konka TV recorded revenue of approximately 12.59 billion yuan last year, down 14.33% year-on-year. The gross profit margin of Konka's color TV business fell 2.25% year-on-year to 12.59%, far lower than several other old-fashioned color TV companies. It is also known that the color TV business accounts for 68.45% of the total revenue of Shenkangjia A.


In addition, Konka's mobile phone business revenue was about 790 million yuan, down 50.2% year-on-year; Konka white goods business revenue was 1.569 billion yuan, up 22.9% year-on-year.


In the 2015 Annual Report, Konka acknowledged the adverse effects of the “infighting” of the company’s management last year. Konka pointed out that during the reporting period, the management of the company, especially the management of domestic color TV business, changed frequently, which had a great impact on the company's cohesiveness, employee morale, product planning strategy and operational efficiency. Due to management changes, the company made two adjustments to its product planning in the third and fourth quarters, which adversely affected the company's product sales.


It is understood that from 2013 to 2015, in the past three years, the chairman and president of Konka's board of directors have been many people. Especially from the "counter-attack" of small and medium-sized shareholders, Liu Dan returned to Konka as president. On September 10, 2015, Liu Dan, who took office for three months, was suspended by the board of directors, then resigned, and the major shareholders regained the overall situation. Konka veteran Liu Fengxi regained the position of Chairman of the Board of Directors and concurrently held the position of President. During this period, it can be said that Konka’s management has the most intense internal struggle and the most turbulent period in the interior.

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