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Domestic AMOLED mass production milestone

2019-09-30

Domestic AMOLED mass production milestone

At the ZTE new product launch conference, two new models of ZTE V7 MAX and ZTE A910, which are mainly for young users, were officially released.


In addition to the 5.5-inch 1080p resolution screen 2.5D curved glass V7MAX, it is worth mentioning that the Z910 is priced at 1299 yuan, equipped with a 5.5-inch 720p AMOLED screen, this AMOLED panel supplier in addition to Samsung, There are domestic AMOLED manufacturers leading companies Tianma, Visionox, the model of the telecommunications version starting at the end of April, mobile, China Unicom version on May 15 to sell.


Domestic AMOLED panel manufacturers enter the top ten mobile phone brands for the first time


The A910 is targeted at a young user base with a 5.5-inch 720p AMOLED screen, blue glass filter lens and eye protection. The processor is a quad-core 1.3GHz MT6735 processor with a front-facing 8 megapixel camera and a rear 13-megapixel camera. Supports PDAF phase focusing with a battery capacity of 2540 mAh. The A910 also features an ultra-slim body design with a thickness of 6.9 mm. It also uses a metal-integrated mid-frame to optimize the process structure while maintaining signal strength. The mid-edge part also features a glare metal trimming process.


In terms of functions, the A910 adopts fingerprint recognition technology, supports 360° omnidirectional unlocking, supports file encryption, and introduces full-mode NFC mobile payment function, supporting functions such as UnionPay cloud flash payment, bus card, campus card and membership card. In terms of support, in addition to the mobile version, Unicom and Telecom versions are all Netcom 4G, and also support SIM card blind insertion.


Domestic medium and high-end smartphone AMOLED use proportion increased sharply


According to data from the CINNOResearch Quarterly SmartphonePanel Value Chain Report, the penetration rate of AMOLED display technology used in global shipments of domestic mobile phone brands in 2015 has increased significantly to 9.0% compared to almost zero in 2014.


Since Samsung Display actively released AMOLED panels in 2015, the proportion of AMOLED panels in high-end models has increased significantly with the support of domestic brands such as OPPO, vivo, Gionee Gionee and Meizu MEIZU.


In 2015, OPPO's AMOLED panel usage ratio reached 38%, which was the highest among domestic brands, while the proportion of vivo AMOLED panels was as high as 24%. At the same time, the sales of Meizu AMOLED panels with a sales volume of 350% also reached 16%.


It is estimated that by 2020, the penetration rate of AMOLED screen mobile phones in the domestic smart market will reach 90%.

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